Holiday Spending Surge Amid Economic Pressures
Americans are projected to spend an average of $2,800 this holiday season—a staggering $1,000 increase from last year. Millennials lead the charge with anticipated expenditures of $4,400, while Baby Boomers remain the most frugal at $1,600. Despite inflationary pressures and Trump-era tariffs driving price uncertainty, retail sales are expected to breach $1 trillion, underscoring resilient consumer demand.
Tariffs and persistent inflation have forced 62% of shoppers to adapt their strategies, prioritizing deal comparisons and early planning. The economic landscape remains fraught, but spending momentum suggests confidence in weathering cost pressures.